City of Allen - Headline Updates

Posted on: April 11, 2017

Watters Creek Hotel and Convention Center to Open in 2018

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A four-star, full-service Delta by Marriott Hotel and attached convention center will soon break ground in Allen. Altera Development recently closed on the property, located on the northwest corner of U.S. 75 and Bethany Drive. Construction on the $91 million facility will begin later this month.

The project will feature 300 guest rooms, 1,000 parking spaces and 90,000 square feet of convention, ballroom and meeting space, making it one of the largest facilities of its kind in North Texas. Located just steps away from mixed-use center Watters Creek at Montgomery Farm, visitors will enjoy easy access to a variety of high-end shopping and dining options.

“This convention center is truly a unique asset for the north Dallas suburbs,” said Allen Mayor Stephen Terrell. “The sheer size of the convention space opens the door for significant conferences and propels Allen to a whole new level as a destination for business and tourism.”

The City of Allen, Allen Economic Development Corporation and Allen Community Development Corporation are jointly investing in the project, with the City of Allen pledging $10 million in Hotel Occupancy Tax (HOT) revenue toward the management operation of the convention center. The Allen Convention & Visitors Bureau, which brings a wide range of events, organizations and visitors to Allen, will relocate to the facility.

The facility will meet the increasing demand for larger and more flexible convention space driven by numerous corporate relocations. The convention center is located in Watters Creek Office Park, surrounded by more than 900,000 square feet of planned Class A office space.

The City of Allen first announced plans for the hotel and convention center in 2015. Since then, city leaders have worked with developer Altera Development to increase the convention and meeting space from 64,000 to 90,000 square feet and attract a high-quality hotel partner.

“We’re getting a better product than originally planned, with the added benefit of a globally-recognized hotel brand,” said Mayor Terrell. “The time we spent fine-tuning this space served us well.”

Delta by Marriott is Marriott’s newest upscale, full service hotel brand. Guest rooms will offer fresh, modern designs with a gold and white color palette and natural wood finishes. A signature hotel restaurant, grab-and-go café, lively lobby bar and outdoor entertainment courtyard will offer guests a variety of dining options. The property will also feature a first-class fitness center and swimming pool.

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